Legal marketer spotlight: A servant leadership approach to law firm marketing

Episode notes

Law firms are relationship-driven businesses - and not only in terms of attorney-client relationships. Aricia Gallaher's recipe for success is to approach marketing with an understanding that nurturing connections is kingpin, both internally and externally. Aricia is the marketing director at Chambliss, Bahner & Stophel, a full-service law firm in Chattanooga. In this episode, Aricia reflects on the lessons learned during a two-decade career and the role her servant leadership approach has played in the firm's growth. Host Michelle Calcote King also talks with her about facilitating thought leadership, marketing technology, LinkedIn for attorneys, and maximizing industry networks like Meritas.

• Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Actual Profitability62 / 100
• The Case for Pursuing the CURT Awards of Excellence52 / 100
• What Makes a Law Firm Leading? Bloomberg Law's Data-Driven Approach to Rankings57 / 100
• Under the Hard Hat: Mental Health and Safety Culture in Construction
• Inside Legal 500: Submission Strategy and AI's Growing Role in Firm Selection