How to Get Attorneys to Buy In on Legal Marketing Plans

Episode notes

Good marketing ideas alone won't get attorneys to follow through. In this "Spill the Ink" episode, Michelle Calcote King talks to Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, who reveals her proven strategies for transforming attorney resistance into marketing commitment. Sheenika started her career wanting to be a lawyer, went to law school and took the bar exam before discovering legal marketing. Her law school credentials encourage attorneys to listen to her openly, as she gets their world and speaks their language. Bringing her unique perspective to the table, Sheenika shares her systematic approach to overcoming common resistance points with attorneys involved in marketing-related tasks. Through monthly coaching calls and carefully crafted marketing plans, she's built a framework that balances billable hour pressures with business development goals while advocating successfully for additional resources by tracking data and demonstrating measurable value. Here's a glimpse of what you'll learn Why attorneys resist marketing and how to address their biggest fears. The steps to building internal credibility that gets attorneys excited to work with you.

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