How law firms are using videos to generate and nurture leads

Episode notes

You don't need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don't even need to hire a fancy, high-tech production team. Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michelle Calcote King discuss how to get started, including equipment, where to find regular content ideas, how to set up a shooting location, and the best distribution channels. They cover how law firms can use videos to create touch points with prospects and explain the different strategies behind lead nurturing and lead generation videos.

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