How AEC firms can use employee phone videos to fuel connection and engagement

Episode notes

Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don't need expensive equipment or large production crews to create high-quality videos. Field professionals can now use their phones to capture on-site perspectives, resulting in authentic and engaging behind-the-scenes content. Jessica Whitlock, a studio leader at RS&H, was one of the trailblazers in her firm's video initiative. She shares her experience launching the initiative in this episode of "Spill the Ink." Michelle Calcote King interviews her about the role of employee-generated videos in supporting RS&H's brand and marketing efforts. They discuss how to get started, offer tips for shooting and editing great videos, and explore how to get buy-in from employees and clients. They also touch on must-have equipment and ways marketers can enhance collaboration with field professionals.

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