Ending the Standoff: AEC Marketers vs. Technical Experts

Episode notes

In this episode of "Spill the Ink," Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, to explore what happens when technical experts dictate marketing decisions and marketing teams get buried in proposal work. According to Gabe, the results are ineffective communication, missed opportunities for business development and frustrated professionals on both sides. Gabe brings a unique perspective to AEC marketing, having grown up in the industry with a father who was a civil engineer and business owner. This background gives him deep insight into both the technical and business sides of engineering firms, which he leverages to bridge the gap between engineers and marketers to drive results for his firm. Here's a glimpse of what you'll learn Who Gabe Lett is and his unique path into AEC marketing. About Prairie Engineers and their multidisciplinary approach. The biggest misconceptions between technical professionals and marketers. Why engineers need to move from communicating "how" to "why." How to push back on technical leaders' marketing ideas using genuine curiosity. The difference between proposals and marketing (and why it matters).

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