Challenging AEC's Myth That "Anyone Can Do Marketing"

Episode notes

The misconception that "anyone can do marketing" creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this "Spill the Ink" episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical strategies for marketing leaders to find their voice, challenge assumptions and demonstrate value in terms that resonate with technical executives. Michelle has spent nearly a decade reinforcing Syska Hennessy's global marketing function into a trusted strategic business driver. She covers actionable tips to help marketers build technical fluency and gain the confidence to reshape conversations with seasoned technical experts, such as prioritizing hands-on learning through site visits, attending technical training alongside firm engineers and systematic relationship-building with internal champions who understand marketing's strategic value. Michelle also shares examples of the advice in practice at Syska Hennessy. Here's a glimpse of what you'll learn How to overcome the misconception that "anyone can do marketing" in AEC firms.

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