Breaking Down Silos: How to Build a Culture of Sharing in Law Firms

Episode notes

Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm's reputation in the market. In this episode of "Spill the Ink," Brittany Lewis, Head of Marketing at Bell Nunnally, joins Michelle Calcote King to discuss how a 70-attorney firm transformed its internal culture from keeping accomplishments under the radar to actively celebrating and sharing successes. With 15 years of legal marketing experience, Brittany shares the specific initiatives that shifted attorney mindsets - from leveraging social media more actively to launching a quarterly internal newsletter that highlights colleague achievements. She also reveals how Bell Nunnally's annual report captures the entire year's successes in one polished publication, and why making it easy and safe for attorneys to share is the key to overcoming their natural resistance.

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