Branding your architecture, engineering and construction firm

Episode notes

What does your brand say about your architecture, engineering or construction firm? Does it accurately reflect who you are today or is it still rooted in your early days of establishment? How a potential client perceives your AEC firm holds significant sway over their decision-making process. If your brand seems outdated or inconsistent, it could be the decisive factor that sends new business into a competitor's arms. Michelle invites Mark Wierda, co-founder and president of Cultivate Brands, to talk through everything AEC firms need to know about building a strong brand that resonates with prospective clients. They discuss why brands evolve, how to execute a rebranding campaign, common mistakes made by AEC firms, and how branding impacts PR and marketing strategies.

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