Architecture marketer spotlight: Winning AEC business with tailored proposals

Episode notes

Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you. Marketing needs to be tailored as much as possible to address their specific needs and concerns. Derek Goodroe, marketing director at Ashley McGraw Architects, talks about why he invests time and resources into carefully tailoring each request for proposal (RFP) - even if it takes hours to get it right. He and host Michelle Calcote King discuss the evolution of the architecture industry and the marketer's role. They also cover the tools Ashley McGraw uses to expand reach and impact, including email marketing and industry conferences.

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