Architecture marketer spotlight: The warp speed evolution of AEC marketing with Jennifer Haferbecker

Episode notes

The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of "Spill the Ink." Role specialization, branding, research and technology are increasingly important players in an architecture firm's strategy. Keeping pace in this constantly changing landscape means being more intentional with both strategy and professional development. As chief marketing officer, Jennifer Haferbecker oversees the marketing and communications department at HGA, a national interdisciplinary design firm. In our new series featuring architecture marketers, Jennifer and Michelle reflect on the trends influencing the industry and how HGA maintains their strategy-focused, people-first approach. They cover a wide range of topics, including managing a national team as well as leveraging analytics, brand ambassadors and professional development initiatives to improve the client experience.

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