Architecture marketer spotlight: Knowledge management and marketing in harmony

Episode notes

Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm's marketing department. LS3P, an architecture, interiors and planning firm, has honed these processes over the years to drive its success, elevate its marketing efforts and provide greater value to its clients. In this episode of "Spill the Ink," Michelle Calcote King interviews Katie Robinson, LS3P's chief marketing officer and a principal in the firm. They discuss the firm's marketing evolution, including how Katie helped refine LS3P's knowledge management efforts and the positive effect it had on the firm's departments. They delve into conversations about how to engage subject-matter experts in marketing efforts as well as podcasting, social media, career development and artificial intelligence.

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