Architecture marketer spotlight: Insights into strengthening a firm's identity and positioning

Episode notes

Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina. She recently guided the 35-year-old firm through a successful rebrand and website redesign and is constantly re-examining Cline's marketing strategy to meet evolving client needs. In this episode, Jill and host Michelle Calcote King discuss Cline's marketing strategy through the years, including its 2023 rebrand. They also cover how to encourage architects, designers and other subject-matter experts to contribute to marketing initiatives that showcase the firm's expertise and culture, such as thought leadership and social media.

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