Architecture marketer spotlight: Building client experience into a firm's brand

Episode notes

Jennifer Sebranek helped shape GBBN Architects's marketing into a vibrant, creative and attention-grabbing masterpiece - much like the buildings the firm's architects design. Their success truly cemented as the firm focused on building a client-first brand, which Jennifer refers to as GBBN's "You, not us" approach. It captures GBBN's unwavering commitment to prioritize the client experience and foster lasting connections with the built environment, clients, project partners and each other. Michelle Calcote King invites Jennifer to share insights into GBBN's marketing approach and the trends shaping its future. In this episode of "Spill the Ink," they underscore the significance of an authentic brand identity and personable writing. Michelle and Jennifer also explore how GBBN integrates video, public relations and email marketing into its overall strategy.

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