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The Antidote to Crappy Buyer Personas with Jim Kraus
Rattle & Pedal: B2B Marketing Podcast · 2024-09-27 · 53 min
Episode notes
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal .
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