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Segmentation: The Marketing Foundation Firms Seldom Get Right
Rattle & Pedal: B2B Marketing Podcast · 2024-10-11 · 54 min
Episode notes
It’s the essence of strategy and the basis of everything - culture, hiring, IP, marketing, sales and client service - Segmentation. Most firms get it wrong. Here’s how to get it right. The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal .
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