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Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next
Rattle & Pedal: B2B Marketing Podcast · 2026-03-13 · 33 min
Episode notes
How should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic criteria leaders must evaluate before pursuing adjacencies. The post Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next appeared first on Rattle and Pedal .
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