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Rattle & Pedal: B2B Marketing Podcast

A Peek Inside Accenture’s Reinvention Research with Francis Hintermann

Rattle & Pedal: B2B Marketing Podcast · 2026-01-09 · 34 min

Episode notes

AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention” - not digital transformation - is now the defining strategy for growth and relevance. The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal .

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