192. What Comes After SWOT? Krasi Bozhinkova’s Fresh Frameworks for Product Strategy

Episode notes

How do you build great products in a world that’s constantly changing? In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders. From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares: ️ Why most product roadmaps are too “clean” to be human ️ How to overcome decision paralysis in uncertain markets ️ The danger of over-optimizing user journeys ️ What AI can’t do (and why your judgment still matters) ️ Her own frameworks like the Critical Need Model and Multi-Ocean Strategy Whether you're a designer, product manager, or founder - this episode is packed with insights that will challenge how you think and how you build.

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