184. Agile Transformation Without Purpose? Why It Fails, and How to Fix It I Ben Maynard

Episode notes

Why do so many Agile transformations fail, even when teams follow every process? In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose. Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products. Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need. What you’ll learn: ️ Why product teams feel misaligned - even with Agile in place ️ How to bring purpose back into product work ️ The problem with over-relying on frameworks and canvases ️ How AI fits into purpose-driven collaboration ️ Practical leadership tips for creating “contexts of care” “Less method. More meaning.” That’s the mindset shift Ben says we all need to make.

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