183. Why Your Roadmap Isn’t Working - and How to Fix It | Bruce McCarthy

Episode notes

Are your roadmaps just a feature list? Do you struggle to align stakeholders without derailing strategy? You’re not alone - and Bruce McCarthy is here to help you fix it. In this episode of the Productized Podcast, host Pedro Ganço sits down with Bruce McCarthy, founder of Product Culture and co-author of Product Roadmaps Relaunched and Aligned. With decades of experience leading product teams and advising global companies, Bruce shares why most roadmaps fail - and how to build ones that actually move your product forward. They explore the messy middle of product work: navigating conflicting priorities, managing executive expectations, and making your roadmap a strategic tool, not a political battlefield.

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