157. Ashley Nicodemus, Director of Design at UEGroup: Designing Innovative Products for Critical Environments

Episode notes

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process.

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