154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product Innovation

Episode notes

We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples of how this model has been successfully applied across different sectors.

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