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Transforming at Enterprise Scale
Product Rebels · 2025-04-03 · 31 min
Episode notes
Heather Samarin and Vidya Dinamani sit down with Verizon Business' Chief Product and Marketing Officer, Iris Meijer, as she shares her bold approach to organizational transformation - merging product and marketing to champion customer experience and commercial impact. Iris unpacks what it really means for product leaders to act as CEOs of their product, why shared KPIs are non-negotiable, and how to lead with conviction in the face of resistance. A powerful conversation on grit, alignment, and redefining product leadership at scale.
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