Agile Testing for B2B Success

Episode notes

Join Heather Samarin and Vidya Dinamani as they dive into a compelling conversation with Julia Stefani , CPO at Treasure Financial. Discover how Julia navigates the unique challenges of B2B research, building trust within her organization through hypothesis-driven insights and agile testing. Learn about her journey from hypothesis to market success, the pivotal decision to pivot towards API products, and the incredible growth that followed. Julia also shares invaluable tips for product managers on grounding decisions in data, storytelling, and practicing leadership skills.

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