NB8 - The Smart Marketer's Guide to Surviving the A.I.pocalypse

Episode notes

We know! We know! We know! You're getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it's a topic too big to ignore. That's not to say we believe there's an imminent threat of mass annihilation. But we do think it's crucial for marketers to understand what's really going on with the "risk and regulation" narrative Sam Altman and others are spinning because its driving FUD, FOMO, conversation, and confusion among both companies and consumers. So, bear with us as we get all this talk of an A.I.pocalypse out of our systems - and get into a conversation about some of the things brands can do to go from AI doom to boom. What to Listen For 00:00 Start 05:08 Adobe Rolls Out Firefly and It's, Eh, OK 09:25 A Military AI Drone Killed Its Human Operator - Except It Didn't 16:18 Tech Bros Go All-In on AI Doomerism 18:18 The White House Enters the Conversation 19:25 Is ChatGPT Turning Writers into Dog Walkers?

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