NB55 - Addressing Misinformation and Disformation in the Age of AI - with guest Britt Bischoff

Episode notes

In this episode of 'No Brainer,' hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation. Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands in this landscape, and touch on new Texas legislation aimed at increasing transparency about bot accounts. Major talking points include: The distinction between misinformation (false information shared without harmful intent) and disinformation (deliberately deceptive information shared to mislead or manipulate). The role of AI in accelerating the spread of misinformation and disinformation, making it faster and cheaper to create false content at scale.

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