NB32: The "Guilded" Age of Marketing AI
No Brainer · 2024-05-22 · 53 min
Episode notes
In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report . From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and why agencies need new business models. The trio ponders the future of the CMO role, the coming AI-native workforce, and why senior marketers need to explore and experiment with AI to remain relevant in the face of fast-moving change.
More from No Brainer
All episodes →- NB67 - The Last Rant (Final Episode)48 / 100
- NB 66: Navigating Answer Engine Optimization Approaches76 / 100
- NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker67 / 100
- NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards
- NB63 - Smart Resilience for the AI Age