NB24 - Brand Fakes

Episode notes

Taylor Swift is taking over the world... Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands. In the second part of the show, the guys flip the script to look at how some brands are using the same technology behind deep fakes to put synthetic spokespeople to work for their own marketing purposes. What to Listen For: 00:00 Intro 05:10 (Not) Taylor Swift, Le Creuset, and Fake Celebrity Endorsements 12:00 (Not) Jason Aldean, "Go Woke Go Broke," and AI Narrative Attacks 22:50 Fake News! And How AI Generated Clickfarms Steal Ad Dollars 33:10 How Virgin Cruises and Cadbury Use Synthetic Celebrities Right 38:58 Levi's and Volkwagen Generate Controversy with AI 47:30 Brainer and No Brainer Visit for the full show notes, including links to the stories we discussed on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

• NB67 - The Last Rant (Final Episode)28 / 100
• NB 66: Navigating Answer Engine Optimization Approaches56 / 100
• NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker47 / 100
• NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards
• NB63 - Smart Resilience for the AI Age