NB17: Making Marketing AI Fun with Adam Brotman and Andy Sack

Episode notes

In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands. It’s a fun concept. The three dive into how it works for brands, why brands might be motivated to experiment here with AI first, some of the cool things creators have already done on the beta platform, and much more. Then they turn their eye to the larger AI marketing world and the changes technology is making on the sector. A bonus segment features a top 5 listing of the greatest AI ghouls for Halloween as ranked by Bard, Claude, ChatGPT, and human-in-the- loop Geoff Livingston.

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