NB16 - Fact or Fiction? Making Sense of the AI Hype Machine

Episode notes

Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second. In today's No Brainer , Greg Verdino and Geoff Livingston digest some of last week's big announcements - and warn marketers (and AI enthusiasts in general), let's not forget to question the narrative. How much of what Big AI announces is real innovation, and how much is just hype amplified by media and influencers? It's like a flashback to the dot-com era, where every press release was treated like the gospel. And here's the kicker: We're in uncharted waters. Journalism has taken a hit, and influencers are filling the void with quick takes and retweets that only amplify press releases. The result? A public that's easier to sway and a hype cycle that's even wilder than before. This podcast analyzes this trend using the bigger stories from last week to explore the line between noise and signal in the AI hype cycle.

• NB67 - The Last Rant (Final Episode)48 / 100
• NB 66: Navigating Answer Engine Optimization Approaches76 / 100
• NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker67 / 100
• NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards
• NB63 - Smart Resilience for the AI Age