NB14 - 10 Barriers to Marketing AI Success

Episode notes

In this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and find success with AI. What to Listen For: the 10 Barriers 00:00:00 Start 00:06:00 #1 Tactical Thinking - A lack of strategy and/or failing to tie AI to that core marketing or business strategy to achieve enterprise goals hurts adoption. 00:08:30 #2 Leadership Deficit - Lack of leadership vision, commitment, and support to implement AI internally - from responsibility hand-offs to a failure to sponsor AI as a necessary technological evolution at all levels - stymies adoption. 00:11:30 #3 Employee Resistance - Well-discussed fears of widespread job loss have had their impact, with internal mid-level managers openly and passively resisting adoption.

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