NB13 - AI and its Impact on Content Marketing

Episode notes

Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on Feedspot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13 . This one’s for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. This week’s episode looks at two larger dynamic trends: 1) How OpenAI’s recent web crawling move and plugin marketplace speak to the value of content; and 2) Content Marketing Institute’s recent state of the industry survey which reveals how marketers are or aren't adopting AI. In the first half of the show, Geoff and Greg discuss Open AI’s GPTbot, a web crawler that collects public site data to train its algorithms. This move is significant for content providers, as it represents a shift in how content is valued as data, but what does it mean for marketers? Then Greg and Geoff discuss ChatGPT plugins, which offer a way for brands to integrate their content and even e-commerce platforms directly into the chatbox, enhancing the user experience and putting your brand (and its valuable content) at consumers’ fingertips.

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