NB10 - ChatGPT is NOT a Marketing Use Case

Episode notes

The marketing conversation about AI seems to be stuck in the land of "tools and tactics." And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there's so much more to generative AI. And there's an entire world of "traditional" predictive AI beyond today's generative darlings. But to get the most out of AI for your organization, you need to start thinking in terms of well-defined, strategic use cases that address real business or marketing needs - and deliver real, measurable outcomes. In today's episode of No Brainer, Greg and Geoff get into some real talk about use cases. What are they? How are they different from mere "usage?" How do you identify the AI use cases that matter for you? And what are some examples of smart, strategic AI use cases from leading brands? What to Listen For 00:00 Start 03:05 Setting up today's topic: Marketing AI Use Cases 04:48 There's more to AI than ChatGPT 09:06 Don't let the technology tools set your AI agenda 11:10 Are you stuck in a 'tactics trap'?

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