Why Ad Server Clicks Mislead Marketing Spend
Marketing Analytics with Fexingo · 2026-06-23 · 8 min
Episode notes
Lucas and Luna break down a 2025 Google Marketing Live study showing that ad server clicks are 40-60 percent inflated compared to actual site visits. They explore how bot traffic, accidental taps, and pre-rendering create phantom engagement that distorts ROAS calculations. The hosts walk through a real-world example from a mid-market e-commerce brand that was optimizing against click data and getting garbage results. They discuss server-side tracking and click quality scoring as alternative approaches. Plus, a brief note on how listener support keeps the show ad-free. #AdServerClicks #ClickFraud #MarketingAnalytics #GoogleMarketingLive #ClickQuality #ServerSideTracking #BotTraffic #PhantomClicks #HiddenCostOfClicks #AdSpendWaste #MarketingROI #EcommerceMarketing #DigitalAdvertising #AttributionBlindspots #Business #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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