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Liftoff with Keith

No Fashion Experience? No Problem | How Justin Baer Built Collars & Co to $75M

Liftoff with Keith · 2025-07-31 · 27 min

Episode notes

What does it take to build a $75M fashion brand in just 3 years - with zero industry experience? In this episode of Liftoff with Keith, Justin Baer, Founder and CEO of Collars & Co., shares how he went from a complete fashion outsider to leading one of the hottest menswear brands on the market. From viral shirts to a Shark Tank pitch that turned his business into a top 5% performer among all companies on the show, Justin reveals the secrets behind Collars & Co.’s meteoric rise. In This Deep-Dive Interview, You'll Learn: - How Justin scaled Collars & Co. from $0 to $75M in record time - Why being an outsider can be your biggest advantage in fashion and e-commerce - Justin’s step-by-step journey to landing a spot on Shark Tank - Tips for fashion and tech founders you can implement today - The future of direct-to-consumer fashion brands and what’s next for Collars & Co. Whether you’re a fashion entrepreneur, e-commerce leader, or love stories of unexpected startup success, this episode is packed with real-world insights you won’t hear anywhere else. Don’t miss Justin’s practical advice for launching and scaling a modern fashion brand, even if you’re starting from scratch.

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