How to Turn LinkedIn Into a Predictable Growth Channel (Without Wasting Ad Spend) | Anthony Blatner

Episode notes

In this episode of Liftoff with Keith, we sit down with Anthony Blatner, Founder of Speedwork Social and a leading expert in LinkedIn B2B growth. Anthony shares a practical crawl-walk-run framework for companies looking to turn LinkedIn into a scalable demand generation channel. From founder-led content and employee advocacy to high-performing Thought Leader Ads, he explains how modern B2B companies are building pipeline without relying on expensive or ineffective campaigns. We also discuss why case-study driven content outperforms promotional messaging, how teams can activate their networks, and how startups can scale LinkedIn marketing without chasing trends. If you're a startup founder, marketing leader, or B2B growth team, this episode breaks down how to turn LinkedIn into a predictable revenue engine.

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