What to do when your negotiation turns into a game of poker

Episode notes

Sellers are often faced with tough buyers who try to bully them into lower prices by claiming the product is a commodity. In this video, we discuss the tactics used to trick sellers into undercutting value, ways to identify a buyer who is playing poker, and how to differentiate in a commodity market to defend prices in your next negotiation. Roundtable discussion with Travis Umpleby, Pete Morelli, Jeet Mukherjee, and Tracy Dent from Holden Advisors.

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