The future of enterprise buying: B2B meets B2C

Episode notes

Welcome to the new age of demand creation - where authenticity, AI, and generational buying habits are rewriting the rules of pricing and selling. In this episode of If Prices Could Talk , Tracy Dent is joined by Jeet Mukherjee and Greg James to unpack why and how consumer demand is impacting enterprise buying behavior. We discuss: The fall of brand loyalty and rise of authenticity and influencer marketing What Gen Z’s buying habits mean for B2B models How go to market strategies are converging across B2B/B2C The impact of personalization, AI, and data signals on selling ABOUT GREG Granted with 14 patents, Greg is a 30-year industry veteran who has led engineering teams at companies like Intel, Verizon, and Google. Throughout his career, he has led mechanical design teams, enabled customers to manufacture with Intel's advanced SMT and socketed chips, and developed and delivered thermal and mechanical solutions for mobile PCs. CHAPTERS 00:00 Introductions 02:16 When B2B buying decisions feel like B2C 08:23 Enterprise influence through data vs.

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