The economics of Super Bowl commercials

Episode notes

In this episode, Jeet Mukherjee and Tracy Dent break down the numbers behind Super Bowl advertising, how companies justify multimillion-dollar ad spends, and what these marketing decisions reveal about consumer behavior. AGENDA TOPICS 00:00 Introductions 00:44 Why companies spend millions on ads 08:28 When the $7M ad spot is worth it 11:00 Nike’s first Super Bowl ad in 27 years 17:34 Brand building impact of iconic ads 19:11 The disruption of live sports on streaming platforms 21:17 The future of pure play digital ad investments and B2B Jeet's LinkedIn: Tracy's LinkedIn:

• Authority creates pricing power: how AI is changing trust, pricing, and negotiation with Adam Witty49 / 100
• From Pricing Strategy to Profit: What Actually Works with Kevin Mitchell26 / 100
• The Executive Lens on Pricing, Value, and Growth with Charlton Evans50 / 100
• The shift from selling to strategic partner with John La Vecchia
• The companies powering smart manufacturing with Adrienne Meyer