Profitable innovation with Adnan Akbari

Episode notes

Join us for this episode with Adnan Akbari, Senior Director of Pricing, about innovation over time and how to navigate ongoing price changes. Topics include how to align product and pricing teams for fair pricing strategies, and success stories and strategies of increasing differential value. AGENDA TOPICS 00:00 Introduction 07:11 How to know if you’re under-monetized 10:09 Ways to adjust pricing when product innovation is happening quickly 12:22 When your pricing strategy can’t scale 13:45 Changing pricing packaging by customer segment 15:28 Working cross functionally for fair pricing aligned to value 17:33 Nightmare scenario re: the last minute price increase 20:07 Supporting the sales team

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