How usage-based pricing is reshaping revenue models with Adam Howatson, LogiSense

Episode notes

In this episode, Adam Howatson, CEO of LogiSense and author of The Usage Economy , joins Pete Morelli and Tracy Dent to explore how usage-based pricing is helping companies future-proof their business models and win in markets where expectations are shifting fast. We discuss: Why flat-rate subscriptions are losing their edge How to align pricing with real customer usage and value Common pitfalls in transitioning to usage-based pricing and how to avoid them How usage-based pricing is giving CEOs a smarter path to monetization and deeper, more profitable customer relationships Adam Howatson is the CEO of LogiSense, a leading provider of subscription-based billing and real-time usage rating solutions. He is a champion of the usage economy, a mix of subscription-based and usage-based billing models that provide businesses the agility they need to charge for any triggered event in the connected world.

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