How to drive industrial growth and value with Per Ohstrom, Chief Outsiders

Episode notes

In this episode, host Tracy Dent is joined by Per Ohstrom, CMO and Partner at Chief Outsiders, and Pete Morelli, Partner at Holden Advisors, for a deep dive into private equity, pricing strategies, and industrial market trends. We explore key challenges and opportunities for 2025, from the impact of tariffs on supply chains to the pitfalls of traditional cost-cutting strategies. We also discuss how private equity firms can unlock hidden value in their portfolio companies by focusing on pricing power, commercial excellence, and aligning stakeholders. If you’re a private equity leader, industrial CEO, or commercial strategist, this episode will equip you with insights on navigating uncertainty, driving value, and creating sustainable growth. ABOUT PER Per is a CMO and Partner at Chief Outsiders, with 20+ years of international marketing and P&L leadership in $1-2 billion blue chip and private industrial companies. He supports CEOs that want to make their companies more market focused, building cross-functional teams that consistently perform.

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