How Ferrari became Europe’s most valuable car brand

Episode notes

In this episode, Jeet Mukherjee and Pete Morelli join Tracy Dent to break down Ferrari’s differentiation and quality of revenue strategy, Honda & Nissan’s $60B deal collapse, and Nike's possible path to a comeback. We discuss: - How Ferrari became the most valuable carmaker in Europe at a $90B valuation - What the Honda-Nissan failed merger tells us about the auto market - How Nike’s new partnership is a comparison to their Michael Jordan era - and what it tells us about today's consumer markets CHAPTERS 00:00 Introductions 00:31 WSJ:The Wild Economics Behind Ferrari’s Domination of the Luxury Car Market 18:21 Forbes: Honda CEO Plays Hardball By Demanding That Nissan CEO Resign 21:56 Predictions for the auto manufacturer market 26:26 The New York Times: Nike Bets Big on Kim Kardashian Jeet’s LinkedIn: Pete’s LinkedIn: Tracy’s LinkedIn:

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