B2B lessons from OpenAI, tariffs, and the $20k EV truck

Episode notes

In this episode, we explore what happens when pricing meets volatility - from SaaS boardrooms to EV factories and grocery aisles. Join host Tracy Dent alongside Jeet Mukherjee, Pete Morelli, and new Holden Advisors Senior Director Richard Klein as they break down some of the most important business stories of the week through the lens of pricing, strategy, and value. Topics covered: Why SaaS companies are abandoning the old unit economics playbook Slate’s electric truck as a low cost, low value option Albertsons’ warning on tariffs and ways to communicate price changes Uber + VW’s robotaxi bet and pricing innovation in transportation Learn more about Holden Advisors:

• Authority creates pricing power: how AI is changing trust, pricing, and negotiation with Adam Witty69 / 100
• From Pricing Strategy to Profit: What Actually Works with Kevin Mitchell46 / 100
• The Executive Lens on Pricing, Value, and Growth with Charlton Evans70 / 100
• The shift from selling to strategic partner with John La Vecchia
• The companies powering smart manufacturing with Adrienne Meyer