7 Database KPIs to Understand Donor Loyalty

Episode notes

Determining the health of your organization can be tricky. The success of one campaign or a decrease in one certain metric isn’t enough to know whether your fundraising efforts are working. In this episode of the Go Beyond Fundraising podcast, we’re joined by Teena Wright, Annual Giving Director at Idaho Public Television, and Debbie Merlino, an Executive Vice President at Allegiance Group + Pursuant. Together, they outline the seven key database metrics you should track to get a better sense of where you stand. They’ll also address some common questions: - How often should you look at your data? -How can you account for seasonality as you compare one time to another? -What KPIs do you track for a campaign vs. long-term planning? Listen to the full episode now to get the seven database KPIs that will give you a clear snapshot of the overall relationship donors have with your organization.

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