GCUC Podcast - Tony Aleksandrov - Co-Founder and CEO - WorkBetter

Episode notes

This week, Liz Elam sits down with Tony Aleksandrov, the dynamic founder of WorkBetter, Bulgaria’s leading coworking provider. Tony shares his inspiring journey from working in Germany with Mindspace to returning home and building a coworking powerhouse from the ground up. Listen as Tony discusses WorkBetter’s rapid growth, how they achieved 100% occupancy with zero turnover, and why focusing on hospitality over marketing has been a game-changer. Discover his strategies for attracting international corporates like Booking.com and Dell, insights into emerging coworking trends, and the role of sustainability and innovation in shaping the future of the industry. If you're curious about how Tony is using AI, green energy, and clever incentives to revolutionize coworking in Eastern Europe - or simply want to hear about his dreams of visiting Boston - this episode is packed with wisdom, humility, and forward-thinking ideas. Don’t miss this international perspective on coworking’s evolution. Plus,

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