Why 70% of India Is Invisible to VCs | Jyotsna Krishnan (Elevar/ EPIC)

Episode notes

India’s real economic engine isn’t in big cities - it’s in the 400 million+ people building, trading, and growing across Middle India. In this episode of the Founder Thesis Podcast, host Akshay Datt speaks with Jyotsna Krishnan (Managing Partner, Elevar Equity; CEO and Co-Founder, Epic World) on how to invest, build, and scale startups for India’s underserved majority. With 15+ years in impact investing, Jyotsna shares how Elevar Equity has backed 50+ companies, catalyzed $3B+ in follow-on capital, and impacted over 60 million low-income households - proving that profit and purpose aren’t mutually exclusive. She also introduces Epic World and Epic Intelligence, a data platform designed to map the $10 trillion informal economy of entrepreneurial households in India.

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