What Does It Take to Scale a Hardware Startup in India? Amit Gupta (Yulu) Has the Answers

Episode notes

"We have zero customer acquisition cost with a hardware business." This seemingly impossible statement from Amit Gupta reveals a counterintuitive truth: asset-heavy businesses can create stronger competitive moats than asset-light ones. While Silicon Valley preaches software scalability, Amit proved that owning physical infrastructure can lead to supply-constrained growth where customers queue up for your product. Amit Gupta is the Co-founder and CEO of Yulu, India's largest shared electric mobility platform with 45,000+ vehicles facilitating over 80 million rides and 20+ million monthly deliveries. Previously, he co-founded InMobi, one of India's first profitable unicorns valued at $1+ billion, where he drove global expansion across 70+ countries and helped build a $200 million revenue business. From mobile advertising networks to electric vehicle fleets, Amit has mastered the art of building category-defining companies in completely different industries.

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