How to Build a Profitable B2B Marketplace in India: FarMart

Episode notes

Alekh Sanghera spent his early career as a digital payments consultant at MicroSave, working on Bill Gates Foundation and World Bank rural finance mandates, before realising that the smallholder farmer's biggest problem was not credit but market access. The Indian agritech startup he co-founded, FarMart, is now the country's largest output linkage platform, supplying Britannia, Reliance Retail, ITC, biofuel distillers, and animal feed giants while running a zero-inventory, asset-light business model. In this conversation with host Akshay Datt, Sanghera explains why most B2B marketplaces fail by chasing the trade spread, how FarMart pays farmers same-day by securitising enterprise invoices through SEBI-registered NBFCs, and why the village retailer is infrastructure rather than friction in the Indian food supply chain. The timing matters: India just hit 20 percent ethanol blending, maize and broken rice are now the largest grain feedstocks, and capital-efficient agritech models are the only ones still attracting growth funding in 2026. How FarMart hit a ₹3,600 crore revenue run rate without owning any warehouses, trucks, or inventory while running on a team of just 320 people.

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