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Founder Thesis

Building a ₹7500 Cr AUM Fintech | Harshvardhan Lunia (Lendingkart)

Founder Thesis · 2025-04-04 · 1h 24m

Episode notes

"The customer is the CEO of the company; he can fire everyone." This core belief drove Harshvardhan Lunia's journey in building Lendingkart. He emphasizes that obsessively solving the customer's problem - be it the need for speed, transparency, or convenience - is the ultimate key to building trust and a successful financial services business. Harshvardhan Lunia is the Founder & CEO of Lendingkart, a fintech platform transforming SME lending in India. An ISB graduate and Chartered Accountant, he leveraged his background in banking and SME credit advisory to launch Lendingkart in 2014. Lendingkart has since disbursed over ₹20,000 crores to more than 3 lakh customers across 4,500+ towns and cities in India, achieving a total AUM of ₹7,500 crores (with ₹5,500 crores via co-lending) by FY24. Key Insights from the Conversation: SME Lending Pain Points: Traditional lending for SMEs suffered from slow processes (3-4 months) and lack of transparency, creating a market gap. Lendingkart focused on speed (hours/days) and transparency from day one.

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